I'm not here to book your trip.
I'm here to design the experience that stays with you.
I work with wellness brands, coaches, corporate teams, families, and discerning travelers who are ready to invest in an experience that actually delivers what they imagined.
Bilingual. Fully remote. Based in Southern California. Operating between Europe, Latin America, and globally.
I Don't Just Plan The Trip.
I designed the version of it
that fit your lifestyle, your interests, your Desires.
YOU'RE NOT LOOKING FOR A TRAVEL COMPANY.
YOU'RE LOOKING FOR SOMEONE WITH THE RIGHT PEOPLE ON THE GROUND.
You don't want someone who sources your experience from a database and builds from a template that could work for anyone.
You want a curator who has been in the kitchens, on the trails, and inside the properties — in Ecuador, Greece, Morocco, Italy, Portugal, and beyond — and knows exactly which ones are worth it and which ones just photograph well.
Intentional Experiences
THIS IS WHAT WE STAND FOR.
We don't create for aesthetics alone. Every retreat, journey, and experience is designed with purpose, depth, and genuine respect for the people and places involved.
Local Investment
Where you spend matters. We prioritize local chefs, privately-owned properties, and community-based operators — so your travel dollars go directly back into the destinations you visit.
Sustainability & Responsibility
You don’t have to choose between impact and income.
We help you build experiences and businesses that are both meaningful and financially sustainable
From the highlands of Ecuador to the islands of Greece, from the riads of Morocco to the coast of Portugal — we work where our ground-level relationships and local knowledge run deepest.
Based in Southern California. Operating between Europe, Latin America, and beyond.
Cultural Immersion & Respect
We don't extract from cultures — we engage with them. Every experience centers real local voices, genuine human connection, and the kind of curiosity that builds bridges instead of collecting photos.
Giving Back
A portion of what we build goes toward causes connected to the communities and destinations we work in — conservation, local education, and wellness access. Travel should leave a place better than it found it.
Wellness As Foundation
Whether you're planning a retreat, a family journey, or a honeymoon, your wellbeing is built into how we design every experience — the pace, the food, the movement, the space to simply breathe.
All-Inclusive & Welcoming
We design experiences for people of all backgrounds, identities, and abilities. Adventure, culture, and connection belong to everyone. You belong here.
Radically Transparent
No hidden fees. No templated proposals dressed up as custom. No overselling destinations because our relation relationships in. You get honest recommendations, clear pricing, and a partner who tells you the truth.
Travel Retreats
It Started With A Deep Love For The World And A Need To Share It.
I grew up with a deep connection to Latin America — the culture, the food, the landscapes, the way local communities welcome strangers as if they're returning family. That connection never left me.
I was building a career in finance — supporting small businesses, helping them understand their numbers — but I kept getting pulled back to experiences. Retreats I was helping plan on the side. Journeys I was quietly designing for people who trusted me to get it right.
And every time I showed up in Ecuador or Greece or Morocco, I realized I wasn't just visiting. I was learning the place in a way that takes years to understand.
I couldn't help thinking — what would it look like if someone combined both? The rigor of financial planning and the depth of real destination knowledge, in service of the whole person.
So I did. And Avventura Vida was born.
Meet Maria Herrera
Founder of Avventura Vida
I've now planned and executed retreats across Ecuador, Greece, Mexico, Costa Rica, Morocco, Italy, Portugal, and the United States — on three continents, for wellness brands, coaches, corporate teams, and families who trusted me with something significant: their time and their experience.
What I design is not a tour. It's a curated immersion — into a place, a culture, and a version of yourself you might not have met yet.
I'm bilingual, I work with vetted suppliers on the ground, and I bring a business strategy lens to every engagement. That combination is rare. It's also exactly what your retreat, your journey, or your experience deserves.
The World Is Not A Backdrop.
It's The Whole Point.
Feel like we're the right fit?
Whether you're planning a retreat for your community, a journey for your family, a honeymoon, or something entirely your own — let's talk.
